Do you want to join the market as a delivery rider and switch to an electric cabinet?

Do you want to join the market as a delivery rider and switch to an electric cabinet?

The booming development of the food delivery industry has led to a continuous expansion of the rider population, and "endurance anxiety" has always been a problem for riders. This has also made the rider battery swapping industry a hot commodity in the eyes of many investors. But many people entered the market with enthusiasm, but fell into the quagmire of homogeneous competition due to insufficient preliminary research. In fact, to do a good job in the rider battery swapping business, the key is to first tackle the hard bone of "market research", and the core lies in two big steps: understanding the demand volume and seeing the competitive landscape clearly.

Step 1: Accurately calculate the required chassis and understand the true scale of the rider
The essence of the battery swapping business is "supply-demand matching". Without a sufficient number of riders, even the most advanced battery swapping equipment can only be idle. Therefore, the first step in the research must clarify the true scale of local riders, which directly determines the ceiling of battery swapping demand.

How to do it specifically? There are two practical paths. One is to directly connect with food delivery platform sites, whether it is Meituan, Ele.me or local lifestyle platforms, each region has a corresponding site manager. You can learn about the number of registered riders, active riders, and daily order volume of the site through business negotiations - the higher the daily order volume, the more frequent the riders run orders, and the naturally stronger the demand for battery swapping.

The second is to conduct on-site visits to rider gathering points. The rider stations, food pick-up areas around the business district, and streets with concentrated late night canteens are all places where riders often frequent. Spending one or two days observing and monitoring not only allows for a clear view of the number of riders, but also allows for casual conversations with them, such as asking questions like "How many runs per day? How long does it take to change the battery?" This not only verifies the authenticity of the platform's data, but also provides a preliminary understanding of their battery changing habits.

Step 2: Break down the competitive landscape and identify differentiated opportunities
After understanding the demand, one should not rush to enter the market, but also have a clear understanding of the local competitive situation. Many entrepreneurs suffer losses by working behind closed doors, thinking that if their battery swapping cabinet technology is good, everything will be fine, only to find that the surrounding areas have already been occupied by established brands.

When researching existing competition, it is important to focus on three core questions: firstly, 'Who is doing it?' and secondly, what are the local battery swapping brands? Is it a national leading enterprise or a local small workshop? Next is' how well are they doing ', where are their sites distributed? Is it concentrated in the city center commercial district or covers suburban stations? Is the charging standard based on per use or monthly rent? Is the battery replacement efficiency fast? How long does it take to replace a battery on average?

The most important question is the third one: 'Are the riders satisfied?'. Through online questionnaires and offline interviews, we can collect riders' roast about the existing services. Is it because there are too few switch cabinets and there are no shops in many places? Or is the battery replacement process complicated, requiring scanning codes, entering passwords, and waiting for the cabinet door to pop open for half a day? Or is it a false battery life label, where the newly replaced battery runs out of battery after two runs? These roast are your opportunities.

For example, if some riders in certain areas complain that "the battery swapping cabinets are all across the road, crossing the road takes too much time," then you can add stations on the same side; If the rider complains about "the monthly rent is too expensive", he may launch a flexible package of "pay per view". Only by identifying market gaps and pain points in demand can we develop differentiated operational strategies and establish a firm foothold in competition.

In short, although the food delivery rider battery swapping industry has prospects, it is not a sure win. The more solid the preliminary research is, the lower the probability of stepping into pitfalls in the later stage. First, understand the demand, then see the competition clearly. Only by taking these two steps steadily can we have more confidence in entering the game.
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