The opportunity to make battery swapping cabinets in non first tier cities may be greater than you imagine.

The opportunity to make battery swapping cabinets in non first tier cities may be greater than you imagine.

There are always those who believe that battery swap cabinets are a business exclusive to big cities—where electric vehicles are abundant, consumer spending power is strong, and young people are eager to try new things. In reality, those with assets exceeding 10 million know that third- and fourth-tier cities are the hidden treasure troves quietly making big profits! Why might setting up battery swap cabinets in these areas be even more appealing than in big cities?

Blue Ocean Market
The battery-swapping market in first-tier cities has long been a red ocean, crowded with leading brands and swap stations spaced just a hundred meters apart on the same street. New players seeking entry must engage in costly price wars and compete for prime locations. In contrast, third- and fourth-tier cities are practically untapped "virgin land." In a county town, delivery riders carry two batteries daily to complete orders, while couriers either risk taking the batteries home to charge or queue up for hours at stations. At this point, simply setting up a few swap stations near residential areas or commercial streets—where batteries can be swapped in just 30 seconds—directly hits their "pain points," making it an effortless win.

User habits
Don't assume users in non-tier-one cities are conservative—actually, they are highly receptive to innovative solutions that boost efficiency! Take food delivery riders, for example. Every day they race against time, and battery swap cabinets save them hours of charging, allowing them to take on extra orders and earn extra cash. Once they experience the convenience of battery swapping, they quickly become dependent on it.

Policy dividend boost
As is well known, cities across the country are strictly cracking down on electric bicycles being charged indoors. To implement the policy, non-tier-one cities often take the initiative to extend an olive branch. Some counties have even opened up public spaces to invite battery-swapping companies to set up operations. Some second-tier cities have even included battery-swapping stations in their "new infrastructure" plans, providing not only space coordination but also tax breaks and financial subsidies as support.

Mastering Localization
R1: "Returning to one's hometown" must be translated as "go home."  The battery swap market in non-tier-one cities is like an untouched cake. There are no fierce price wars or high cost pressures here—only genuine demand and vast development potential. Rather than being a "backseat driver" in big cities, it's better to seize the opportunity and set up a battery swap station business back home. After all, as long as electric vehicles keep running, the essential need for battery swaps will always exist—and only those who act first can claim the sweetest slice of the cake!
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